MFIT

The perfect stop for all your pet needs
Role: Research, UX/UI, Prototype
Tools: Figma, Adobe Illustrator
Group Project | 8 weeks
The Brief
Myer required us to create a futuristic in-store experience that would engage, mesmerise and nurture the audience of the near future (2030) and their main goal was to improve their in-store experience.
User Goals
After doing all Interviews, Surveys, and creating personas and scenarios, the top User Goals were written out - these were what I would focus on when designing the app.
1
Users can easily find the clothing they want in the store
2
Leave the store with clothing that they genuinely love, and that fits them correctly
3
Browse based on the type of garment they’re looking for, rather than by brand name
4
Have minimal interactions with staff because they can easily find what they need
5
Try on clothing to experience how it feels and if it suits their style and personal preference
6
Enjoy their shopping experience without being inconvenienced by other customers
Personas
Scenarios

Scenario 1

With her two best friends, Sammy decides to go shopping for the perfect outfit for her work Christmas party in two days. She wants to stand out and be the “life of the party” while sharing her shopping and party experience with her social media followers. Sammy plans on buying a new dress, shoes, and accessories but could be persuaded to purchase new jewellery and some make-up if it matches the other pieces. She’s happy to spend as much time and money as she needs to find the perfect outfit, but would prefer not to try on too many things as she finds it tiring. She picks out 5 dresses and goes to the fitting room to try them on, grabbing one of the number cards from the sales assistant as she goes. 10 minutes later, she’s leaning on the wall of the dressing room, breathless as she looks over the last dress. One of the previous dresses was too short, the other too long, one of them had armholes that were too big, and one of them had the waist cinch in too low. This was the last dress and it was too loose from the top, making the whole dress look frumpy. She groaned as she realised she couldnt even get it altered so close to the party. Feeling dejected, she grabbed all the dresses, gave them to the sales assistant and left, going to find her friends to see if they had any dresses she could borrow. Maybe they’d fit better.

Scenario 2

With Christmas close approaching Helen has found herself frequently window shopping, hoping to find the perfect outfit to wear to her families yearly party. Despite browsing stores with a specific event in mind Helen would prefer to buy an outfit that could, at a later date, be mixed and matched with various items in her wardrobe at home. She finally finds something she likes and after trying it on and finding it cute, decides to buy it. The day of the party, she decides to try it on again and is gutted when she realises that it looks totally different and also isnt the height she wanted. Whats worse is that when she sits, the fabric stretches over her stomach in such a way that she gets extremely self-conscious. She sighs and ties a light cardigan around her waist to cover it.

Features

The Outside

Home View

On the outside screen, models walk with various dresses on. The customer walks up and taps the screen, where a small box pops up allowing the user to browse the different dresses on display. Through swiping and tapping, the user confirms the dress they wish to try on. When a dress is selected, the lights around the fitting room door that is nearby turn on, indicating that the user should enter..

The Inside

Interactive Holographic Model

When the user enters the fitting rooms, MFIT scans their face, to see if they are a returning customer or a new customer. MFIT also scans their body, making a hologram of a mannequin that is exactly their body shape and height. This interactive model can pose in different positions, can be zoomed in and out of and allows you to have a 360 degree view of the outfit.

Alteration by customer

The customer can easily alter clothes such as tightening in certain places and making cloth longer or shorter. This is done through various gestures. For a more detailed change, users can zoom in and out to make sure that the get the perfect measurement.

Search related products

When the user enters the fitting rooms, MFIT scans their face, to see if they are a returning customer or a new customer. MFIT also scans their body, making a hologram of a mannequin that is exactly their body shape and height. It welcomes them and informs them of the measurements it currently has and then offers the ability to change the measurements if the customer thinks that any miscalculation has been made. The user then has to confirm to move on.

Full Case Study
Reflection
This project was a major group project that depended on the group working together through the whole semester. Looking back I learnt a lot about communitation, time management, organisation and leadership. The process itself was really interesting and I personally found that the collaborative method produced such amazing results as the wide variety of perspectives allowed us to view problems and solutions in different ways. If we had a bit more time, I would have loved to focus more on expanding further on the idea and creating a more thorough walkthrough. Overall though, I’m happy with the final product and the whole process.